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REI Ad Campaign

The above is an ad from an REI ad campaign by Kyle Caldabaugh. This campaign has multiple ads showing people out of the office, conquering nature. The designer wanted to show us that sitting behind the desk is not where all of us belong. They showed good use of the logo having it float inContinue reading “REI Ad Campaign”

Breaking Down a Magazine Spread

What makes a good magazine spread? In this post we will be looking at the typography and photography of the above magazine spread. We will be breaking down why we find this spread interesting and what makes it have that professional design look. Then we will attempt to show these same techniques using different fontsContinue reading “Breaking Down a Magazine Spread”

Critiquing SCAFCO’s SSMA Product Technical Guide Catalog

SCAFCO SCAFCO Corporation resides in Spokane Washington. They manufacture steel studs and grain bins. We will be looking at the cover of their product technical guide for the steel stud division. This cover shows the steel studs being used in a large warehouse project. With the demising wall reaching from the floor all the wayContinue reading “Critiquing SCAFCO’s SSMA Product Technical Guide Catalog”